Gemma Callado Urbano

Gemma Callado Urbano is a Senior Digital Analyst and CRO at MANGO, a position held since November 2021. Previously, Gemma served as a Digital Analyst at Grupo Planeta from March 2019 to October 2021 and as a Digital Analyst Assistant at PageGroup between December 2017 and March 2019, where responsibilities included selecting analysis tools and defining KPIs. Gemma began professional experience as an Au pair at AuPairWorld from September 2016 to July 2017. Academic qualifications include a degree in Marketing and Market Research from Universidad de Granada (2011–2016), ESOL skills for life from Leicester adult education college (2017), and a postgraduate degree in UX & CRO from Inesdi Business Techschool (May–December 2021).