ManoMano
Lina Bennani is an accomplished eCommerce Marketing Manager Senior at ManoMano, specializing in both B2C and B2B growth strategies. With expertise in retail advertising and media, Lina has successfully structured commercial plans to enhance customer acquisition and lifetime value across multiple European markets. Additionally, Lina serves as a#IamRemarkable facilitator, empowering women and underrepresented groups to share their achievements. Previous roles include Client Solutions Manager at LinkedIn, where Lina advised numerous SMEs on digital advertising strategies, and Account Manager at Waze, focusing on advertising sales. Educational qualifications include a Master’s Degree in Digital Marketing from SKEMA Business School, along with further studies in Strategy and Leadership and International Marketing from prestigious institutions.
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ManoMano
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Created in France in 2013, ManoMano is the European leader specializing in DIY, home, and garden online. Co-founded by Philippe de Chanville and Christian Raisson, ManoMano, by bringing together more than 3,600 merchants, brings together the largest range of DIY & gardening products online, ie more than 10 million references. They currently have 650 employees and operate in 6 markets (France, Belgium, Spain, Italy, Germany, United Kingdom).