Roman Goryachev

Roman Goryachev is a seasoned platform product manager currently with Manzanica, part of Manzana Group, since August 2022. Previously, Roman served as the head of CRM, customer insights, and digital products at MONEKS TRADING from January 2011 to August 2022, where Roman established a successful CRM team and drove innovations for Alshaya Russia. Prior experience includes roles as head of the CRM department at Technosila, where Roman managed an award-winning SAP CRM loyalty management project, and at Lenta, focusing on CRM management and customer engagement. Roman also held positions as IT manager at ZERO Headline Advertising and CRM consultant at Labitec Ltd. Roman holds a Master's degree in applied mathematics from Peter the Great St. Petersburg Polytechnic University and completed professional retraining in digital product management at the Higher School of Economics in 2021.