Rosanna Viggiano

Rosanna Viggiano began their work experience as a Marketing Sales Support at Gruppo Finelco S.p.A. in 2003. During their time there, they collaborated with Carlo Momigliano, the Chief Marketing Officer, and conducted analysis on radio listening data. Rosanna also worked on investment scenarios, competition analysis, monitoring of advertising overcrowding, and created commercial presentations for the sales force. Additionally, they conducted market studies to evaluate the effectiveness of the medium in planning and provided analysis for the Sales Department to assess the performance of the advertising agency, portfolios, products, and prices. Rosanna'swork at Gruppo Finelco lasted until July 2016.

In July 2016, Viggiano joined RadioMediaset SpA as a Marketing Information professional. In this role, they analyzed listening data for all owned radios and partner radio stations, including Radio 105, R101, Virgin Radio, and RMC. Rosanna'sanalysis was used for editorial purposes, program scheduling, competition comparison, regional coverage evaluation, and frequency improvement. Rosanna also provided support to the Mediamond advertising agency by analyzing data for ad space sales. Rosanna'stenure at RadioMediaset lasted until November 2016.

Starting in November 2016, Viggiano worked as a Marketing Radio professional at A.Manzoni & C. S.p.a. The details of their role and responsibilities during this period are not provided.

Rosanna Viggiano completed their undergraduate education at Università degli Studi di Salerno, where they earned a degree in Scienze della Comunicazione in 2002. In 2003, they pursued a course in Il Piano di Comunicazione at Infor Scuola di Formazione. Later that same year, they joined European Business School, Milano for a specialized course in Marketing and Communication, which they are currently studying.