Craig Beech is an experienced professional in the flooring industry, currently serving as the Regional Product Line Manager for Industrial Flooring at Mapei since January 2022. Previously, Craig held multiple roles at BASF from July 2011 to July 2022, including Regional Business Segment Manager and Industry Sector Manager, focusing on the Middle East, West Asia, CIS, and Africa. Craig's extensive experience also includes positions at ARDEX Middle East as Business Development Director, Khansaheb as Country Sales Manager for the UAE, and various sales management roles at Laticrete International and H & R Johnson in the UK and India. Craig's academic background includes a BSc (HONS) in Chemistry with Analytical Chemistry from King's College London and a Higher National Diploma in Pure and Applied Chemistry from Sheffield Hallam University.
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