Mara Hoffman
Dana Davis has extensive experience in the fashion industry, currently serving as Vice President of Sustainability, Product and Business Strategy at Mara Hoffman since September 2012, and previously as Director of Design, Production and Sustainability. Davis also contributes to Custom Collaborative as a board member, supporting women from low-income and immigrant communities in launching fashion careers. Prior roles include Production Manager at Mara Hoffman, Freelance Web Stylist at Urban Outfitters, and various production and design positions at Carlisle Etcetera LLC, Macy's, and redtoenails. Davis owns a boutique, Redtoenails Boutique, and is a former First Brooklyn Guide Director for Unscene Guide. Educational background includes a BA in Fashion Design from the Fashion Institute of Technology and prior studies at the University of North Carolina Wilmington and the University of Roehampton.
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Mara Hoffman
Mara Hoffman founded her eponymous label in the year 2000, directly after graduating from Parsons School of Design in New York City. Privately owned since then, and still headquartered in Manhattan, the lifestyle brand encompasses Women’s Ready to Wear and Swimwear. Fifteen years after its start, Mara Hoffman began to focus on sustainable practices, now the at the core of the company’s mission. Hoffman, who serves as President and Creative Director, also uses her platform to share an honest and empowering message on the way we live, care for the world and treat others; hoping to influence the relationship society has with clothing while simultaneously fostering mindful consumption habits. Historically known for her signature prints and silhouettes, Hoffman’s compass today points toward simpler, textural pieces that accentuate the human form. Above all, Hoffman keeps her creative commitment to presenting collections devoted to color, each a celebration of women.