Crystal Boisvert is an experienced hospitality professional with a strong background in sales and event management. Currently serving as Vice President of Sales and Event Management at Classic Hotels & Resorts since March 2012, Crystal leads a team of twelve National Sales Managers and two Global Account Managers, focusing on revenue maximization for the Arizona Grand Resort & Spa and The Scott Resort & Spa. Previous roles include Director of Association and Special Market Sales, where Crystal implemented effective sales strategies for group revenue generation, and Assistant Director of Sales at Marcus Corporation, achieving over 150% of annual sales goals. Crystal's career also includes various positions in food and beverage services, complemented by an Associate Degree in Hospitality from Waukesha County Technical College.
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