Shelly Carter

Shelly Carter is an accomplished marketing professional with extensive experience in the hospitality and entertainment sectors. Currently serving as Director of Hospitality Marketing at Margaritaville since November 2021, Shelly has previously held significant roles such as Senior Marketing Manager at Gaylord Palms Resort & Convention Center and Marketing Manager for Visit Orlando, where strategic marketing campaigns targeted multiple regions and markets. Notable experience also includes positions at Walt Disney World Swan and Dolphin Resort and Universal Orlando Resort, where campaign management and promotional messaging were critical to driving revenue. Shelly's education includes a Bachelor of Arts degree in Advertising Management from Southern Methodist University, graduating cum laude.