Marjaana Alanko

Marjaana Alanko is an experienced eCommerce and digital marketing professional currently serving as B2B eCommerce Manager and previously as eCommerce and Digital Marketing Manager at Marimekko since October 2016. Responsibilities include planning, reporting, and optimizing digital marketing activities, managing eCommerce operations and budgets, leading customer acquisition campaigns, and overseeing omni-channel projects. Prior experience at Zalando SE involved progressively advanced roles in CRM management across the Nordic region, executing email marketing strategies, and improving performance metrics. Marjaana also held retail and office positions earlier in career, complemented by an MPS in Fashion Marketing from LIM College and a Bachelor of Business Administration from Vaasa University of Applied Sciences.