Soua Vang is a seasoned creative professional with extensive experience in video production and content strategy. Currently serving as the Creative Director at Soua Vang Creative since August 2017, Soua Vang focuses on transforming brand visions into compelling promotional content while also providing support in marketing and distribution. In addition to this role, Soua Vang has been a Video Specialist at the Marine Retailers Association of the Americas since April 2022 and previously held the position of Lead Videographer and Content Strategist at Venture Wisconsin from May 2019 to April 2021. Early career experiences include a Marketing Intern role at the University of Wisconsin-Whitewater, where Soua Vang managed social media and created promotional content, as well as event leadership and marketing internships that honed skills in planning and promotion. Soua Vang holds a degree in Digital Marketing from the University of Wisconsin-Whitewater, completed in 2019.
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Marine Retailers Association of the Americas (MRAA)
At the Marine Retailers Association of the Americas, we believe that for the boating industry to find success and grow, that our members must first find success and grow. Our members, boat and engine dealers, accessory retailers, marinas, and marine service shops, are on the front lines with boaters every single day. They contribute to and determine the quality of the boating lifestyle, and therefore are the direct link to ensuring the success of our industry. We work to help our members grow, make them more successful and help them run stronger businesses by providing them with tools, resources and educational opportunities and by representing them with a powerful voice. Our annual conference, Dealer Week, delivers impactful educational programs and business solutions for the marine industry each year. Through collaboration with dealers, industry suppliers, and subject matter experts, we achieve world class net promoter scores and customer satisfaction. Check it out at DealerWeek.com. Our Dealership Certification program provides dealers with concrete templates and consultant interaction in an effort to provide them with a roadmap for how they can run a world-class dealership. The program also provides manufacturers and suppliers with a turn-key dealer development solution. Check it out at MRAA.com/Certification And MRAATraining.com gives dealers 24-7 access to educational courses, publications and other insights so they can develop their teams, create better dealerships to work for, and deliver memorable and rewarding customer experiences.