Şirin Alkan

Şirin Alkan is a seasoned digital marketing professional with extensive experience in B2B strategies across various notable companies. Currently serving as Digital Marketing Manager at Market Logic Software since November 2022, Şirin leads the development and execution of multi-channel digital marketing strategies, focusing on account-based marketing and LinkedIn campaigns. Prior roles include Marketing Team Leader at Mercer, where Şirin significantly expanded the sales pipeline through strategic campaigns and website optimization, and Regional Digital Manager at Valeo, leading digital media strategies in the Middle East and Africa. Additional experiences include roles at Voltimum, Yandex, Turk Telekom, and Fox International Channels, showcasing a strong background in digital marketing, business development, and campaign management. Şirin holds a Master's degree in Marketing Communications and a double major in Media and Communication Systems from Istanbul Bilgi University.