Daina Middleton

Advisor at MarketBeam

Daina’s career began in marketing at HP where she spent 16 years. She then headed Innovation and Analytics for Moxie, pioneering the social media practice resulting in $4M. As CEO of Performics, she created the performance marketing category growing revenues from $14 to $150 million and expanding into 34 countries. Daina then joined Twitter running B2B marketing building the global sales marketing team resulting in a 40% growth in revenue. As a leadership consultant for Gryphon Investors, she coached leadership teams in 14 portfolio companies. Recently, Daina was the CEO of Ansira, a technology and services firm. She serves as an independent director of Marin Software. She is a published author: Marketing in the Participation Age: A Guide to Motivating People to Join, Share, Take Part, Connect, and Engage; Wiley, 2013; and Grace Meets Grit: How to bring out the Remarkable Courageous Leader Within; Bibleomotion, 2016.

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Timeline

  • Advisor

    Current role