Aj Forster

Head Of Content Insights & Custom Research - Media, Sports & Entertainment at MarketCast

AJ Forster has held various positions in the field of analytics and research, primarily at MarketCast where they currently serve as the Senior Vice President of Content Insights. Prior to this role, they have held titles such as Senior Vice President, Vice President, Senior Director, Director, and Associate Director in Campaign Analytics. Before their time at MarketCast, AJ worked at KPMG UK as a TBS. They also have experience as a Manager of International Research at MarketCast.

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MarketCast

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Based in Los Angeles, MarketCast is a leading provider of marketing research services and data analytics for the global entertainment industry, with additional offices in New York, Boston, Indianapolis, and London. MarketCast works in collaboration with marketers and researchers in the development and execution of their marketing strategies, from early concept exploration through distribution. MarketCast services are available worldwide and include materials testing, such as trailers, TV spots, digital campaigns, and print ads; concept and positioning studies; exit polls; tracking studies; social media analytics; and custom research offerings. MarketCast's subsidiaries include Insight Strategy Group LLC, a leading consumer research and strategy agency that leverages deep expertise anchored in social sciences to fuel brand growth, new product introductions, and service and content innovation and Fizziology LLC, a leading social insights and analytics company.


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