Arikan Olguner

Arikan Olguner is the current President of Insight Strategy Group at MarketCast. Arikan has been with the company since January of 2019, and was previously the Head of Custom Research. Prior to that, they were the President of Insight Strategy Group from January of 2017 to December of 2019.

At Insight Strategy Group, Olguner decode consumer insights to fuel clients' brand growth, and content, product and service innovation. The company's core services include segmentation and targeting strategy, brand positioning and tracking, product innovation and testing, and customer experience strategy.

Insight Strategy Group is part of MarketCast Group, the leading provider of strategic insights and data analytics to marketers and researchers in the global entertainment industry. MarketCast Group is a portfolio company of Kohlberg & Company, a leading private equity firm headquartered in New York.

Arikan Olguner received their Master of Business Administration from the University of Pennsylvania - The Wharton School and their Master of Arts in International Studies from the University of Pennsylvania - The Lauder Institute. Arikan received their B.A. in Economics from Bates College and completed a General Course in Economics at The London School of Economics and Political Science (LSE).

Arikan Olguner works with Jen Handley - Co-founder, Co-president, Fizziology, Graham McKenna - Chief Marketing Officer, and Gregory Ferland - Managing Director, MarketCast. Arikan Olguner reports to John Batter, CEO.