Ivan Babajko

Ivan Babajko has extensive experience in the field of research. Ivan is currently working as a Senior Director of Research at MarketCast since March 2022. Prior to that, they held various positions at Phoenix Marketing International, including Senior Director of Research from November 2021 to February 2022, Director of Research from April 2021 to November 2021, Associate Director of Research from August 2019 to April 2021, and Research Manager from January 2019 to July 2019. Before joining Phoenix Marketing International, Ivan worked as a Research Manager at Nielsen from May 2015 to December 2018. Ivan also held the position of Research Manager at WSL Strategic Retail from November 2012 to April 2015, where they managed custom and syndicated research studies, shopper insights projects, and handled external vendor and client relationships. Prior to that, they worked as a Research Manager at Ipsos-Vantis from October 2011 to September 2012, where they managed quantitative research projects in the financial services sector. Ivan began their career as a Research Executive at Ipsos, where they worked from 2007 to September 2011.

Ivan Babajko holds a Master's degree in Psychology from the University of Zagreb / Sveučilište u Zagrebu.