MarketCast
Julanne Schiffer has significant experience in media and entertainment, with roles in various companies throughout their career. Julanne currently serves as the SVP of Media & Entertainment at MarketCast. Prior to this, they held positions such as VP at Toluna Corporate and SVP at Screen Engine/ASI LLC, where they focused on utilizing data and insights to drive marketing performance and audience growth. Julanne also worked as an RVP at Foursquare, where they specialized in location and media measurement solutions. Julanne'sexperience includes leading teams, developing strategic partnerships, and providing advisory services to clients. Earlier in their career, they held leadership positions at Nielsen and Ipsos MediaCT, where they focused on content research, analytics, and audience measurement. Julanne has a track record of success in business development and relationship management, contributing to the growth and recognition of various organizations.
Julanne Schiffer holds a Bachelor of Arts (B.A.) degree in Communication and Media Studies from the University of Maryland.
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MarketCast
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Based in Los Angeles, MarketCast is a leading provider of marketing research services and data analytics for the global entertainment industry, with additional offices in New York, Boston, Indianapolis, and London. MarketCast works in collaboration with marketers and researchers in the development and execution of their marketing strategies, from early concept exploration through distribution. MarketCast services are available worldwide and include materials testing, such as trailers, TV spots, digital campaigns, and print ads; concept and positioning studies; exit polls; tracking studies; social media analytics; and custom research offerings. MarketCast's subsidiaries include Insight Strategy Group LLC, a leading consumer research and strategy agency that leverages deep expertise anchored in social sciences to fuel brand growth, new product introductions, and service and content innovation and Fizziology LLC, a leading social insights and analytics company.