Leslie Martin

Vp, Brand Solutions at MarketCast

Leslie Martin has a diverse and extensive work experience in the field of research and marketing. Starting from 1990, Leslie worked as a Visiting Instructor of Statistics at the University of South Florida for a brief period. In 1991, they joined PSI Global as a Research Director, managing activities for a nationally syndicated research program. This company was later acquired by NFO Worldwide/TNS NFO, where Leslie continued to work as a Research Director until 1998.

Following that, Leslie joined Sterling Research Group in 1998 as Vice President, Client Services. In this role, they were responsible for developing and managing client research programs and relationships, with a focus on customer experience management. Leslie worked at Sterling Research Group until 2016 when it was acquired by Phoenix Marketing International.

At Phoenix Marketing International, Leslie served as the Managing Director of the Phoenix Sterling business unit. In this role, they provided strategic insights to clients across industries and identified actionable tactics for improving performance and exceeding expectations. Recently, in 2022, Leslie joined MarketCast as the VP of Brand Solutions. MarketCast combines consumer research, data science, and advanced analytics to help marketers understand brand performance and its impact on the business.

Overall, Leslie Martin has held various leadership positions throughout their career, focusing on delivering valuable insights and driving business growth through research and strategic consulting.

Leslie Martin earned a Master of Business Administration degree with concentrations in Marketing and Statistics from the University of South Florida in 1990. Prior to that, they completed their Bachelor of Science degree in Finance from the University of Central Florida. Leslie has also obtained a Professional Researcher Certification (PRC) from the Marketing Research Association. We do not have specific details about the timeline or institution for this certification. Leslie Martin attended Haines City Senior High School, but no degree or field of study is mentioned.

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Timeline

  • Vp, Brand Solutions

    March, 2022 - present

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