MarketCast
Madeleine Essner currently serves as Manager of Brand Solutions at MarketCast, a position held since February 2025. Prior roles include Strategist for Sponsorship Strategy at Octagon from August 2023 to February 2025, and Market Research Analyst at Hypothesis Group in early 2023. Madeleine gained experience as a Data Analyst Intern with the U.S. Securities and Exchange Commission in mid-2022 and served as a Financial Aid Assistant at Claremont McKenna College prior to that. Additional experiences include multiple internships and tutoring roles at Hypothesis Group and Eckerd College. Madeleine holds a Master of Arts in Economics from Claremont Graduate University and a Bachelor of Science in Economics and Psychology from Eckerd College.
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MarketCast
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Based in Los Angeles, MarketCast is a leading provider of marketing research services and data analytics for the global entertainment industry, with additional offices in New York, Boston, Indianapolis, and London. MarketCast works in collaboration with marketers and researchers in the development and execution of their marketing strategies, from early concept exploration through distribution. MarketCast services are available worldwide and include materials testing, such as trailers, TV spots, digital campaigns, and print ads; concept and positioning studies; exit polls; tracking studies; social media analytics; and custom research offerings. MarketCast's subsidiaries include Insight Strategy Group LLC, a leading consumer research and strategy agency that leverages deep expertise anchored in social sciences to fuel brand growth, new product introductions, and service and content innovation and Fizziology LLC, a leading social insights and analytics company.