Based in Los Angeles, MarketCast is a leading provider of marketing research services and data analytics for the global entertainment industry, with additional offices in New York, Boston, Indianapolis, and London. MarketCast works in collaboration with marketers and researchers in the development and execution of their marketing strategies, from early concept exploration through distribution. MarketCast services are available worldwide and include materials testing, such as trailers, TV spots, digital campaigns, and print ads; concept and positioning studies; exit polls; tracking studies; social media analytics; and custom research offerings. MarketCast's subsidiaries include Insight Strategy Group LLC, a leading consumer research and strategy agency that leverages deep expertise anchored in social sciences to fuel brand growth, new product introductions, and service and content innovation and Fizziology LLC, a leading social insights and analytics company. 

Research

MarketCast

MarketCast's headquarters in Los Angeles, CA, United States

This department analyzes complex data sets to extract insights and support decision-making.

Data Science

This department focuses on managing and facilitating research initiatives and custom research projects.

Research Operations

The Research and Insights team at MarketCast is dedicated to providing actionable data and strategic insights to inform marketing strategies within the entertainment industry. This team conducts various research activities, including materials testing, social media analytics, and custom studies, helping clients understand audience preferences and optimize content performance across different platforms. By leveraging advanced analytics and consumer behavior expertise, they empower organizations to make data-driven decisions from concept development through to distribution.

Research and Insights

The Marketing and Brand Solutions team at MarketCast specializes in enhancing brand strategies and marketing effectiveness for clients in the entertainment industry. By conducting comprehensive research and analytics—from materials testing to social media insights—this team collaborates closely with clients to optimize marketing campaigns, assess brand positioning, and ensure impactful content distribution. Their diverse expertise fuels data-driven decisions that drive brand growth and audience engagement.

Marketing and Brand Solutions

The Operations and Client Services team at MarketCast ensures seamless project execution and exceptional client support across all marketing research initiatives. This team manages operational workflows, facilitates communication between clients and internal teams, oversees the delivery of analytics and insights, and enhances the overall client experience by providing tailored solutions to meet specific research needs in the entertainment industry.

Operations and Client Services

This department oversees the planning, execution, and delivery of projects, ensuring efficient operations and strategic alignment.

Project Management Operations

The Leadership Team at MarketCast is responsible for setting the strategic vision and direction of the company, guiding the development and execution of innovative research solutions tailored for the entertainment industry. This team collaborates across the organization to align marketing strategies with client needs, foster partnerships, and drive growth through data-driven insights and analytics. Their combined expertise ensures that MarketCast remains at the forefront of industry trends and client expectations.

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Other teams

Research Operations

Research and Insights

Marketing and Brand Solutions

Operations and Client Services

Project Management Operations

Leadership Team