Based in Los Angeles, MarketCast is a leading provider of marketing research services and data analytics for the global entertainment industry, with additional offices in New York, Boston, Indianapolis, and London. MarketCast works in collaboration with marketers and researchers in the development and execution of their marketing strategies, from early concept exploration through distribution. MarketCast services are available worldwide and include materials testing, such as trailers, TV spots, digital campaigns, and print ads; concept and positioning studies; exit polls; tracking studies; social media analytics; and custom research offerings. MarketCast's subsidiaries include Insight Strategy Group LLC, a leading consumer research and strategy agency that leverages deep expertise anchored in social sciences to fuel brand growth, new product introductions, and service and content innovation and Fizziology LLC, a leading social insights and analytics company. 

Research

MarketCast

John Batter

Chris Phillips

Wai Jean Loh

Tish Hasting

Paul Forgue

Hillary Goldberg

Romina Cupo

Dounia Turrill

Todd Meyer

Heather Bruder

Emiko Aerts

John Benak

Amad Ayoubi

Michael Greenawald

Danielle Byrd

Brigette Lytle

Arikan Olguner

Jeremy Radisich

Ben Carlson

Gregory Ferland

Graham McKenna

The Leadership Team at MarketCast is responsible for setting the strategic vision and direction of the company, guiding the development and execution of innovative research solutions tailored for the entertainment industry. This team collaborates across the organization to align marketing strategies with client needs, foster partnerships, and drive growth through data-driven insights and analytics. Their combined expertise ensures that MarketCast remains at the forefront of industry trends and client expectations.

Leadership Team

Research and Insights

Marketing and Brand Solutions

Leadership Team

About

Team members

Other teams at MarketCast

Research and Insights

Marketing and Brand Solutions