Based in Los Angeles, MarketCast is a leading provider of marketing research services and data analytics for the global entertainment industry, with additional offices in New York, Boston, Indianapolis, and London. MarketCast works in collaboration with marketers and researchers in the development and execution of their marketing strategies, from early concept exploration through distribution. MarketCast services are available worldwide and include materials testing, such as trailers, TV spots, digital campaigns, and print ads; concept and positioning studies; exit polls; tracking studies; social media analytics; and custom research offerings. MarketCast's subsidiaries include Insight Strategy Group LLC, a leading consumer research and strategy agency that leverages deep expertise anchored in social sciences to fuel brand growth, new product introductions, and service and content innovation and Fizziology LLC, a leading social insights and analytics company. 

Research

MarketCast

John Batter

Lisa Quach

Hillary Goldberg

Romina Cupo

Dounia Turrill

Todd Meyer

Heather Bruder

Emiko Aerts

John Benak

Amad Ayoubi

Michael Greenawald

Suneel Kulkarni

Danielle Byrd

Brigette Lytle

Arikan Olguner

Jeremy Radisich

Ben Carlson

Gregory Ferland

Graham McKenna

The Research and Insights team at MarketCast is dedicated to providing actionable data and strategic insights to inform marketing strategies within the entertainment industry. This team conducts various research activities, including materials testing, social media analytics, and custom studies, helping clients understand audience preferences and optimize content performance across different platforms. By leveraging advanced analytics and consumer behavior expertise, they empower organizations to make data-driven decisions from concept development through to distribution.

Research and Insights

Leadership Team

Marketing and Brand Solutions

Research and Insights

About

Team members

Other teams at MarketCast

Leadership Team

Marketing and Brand Solutions