As the head of business development, Fred builds and manages strategic agency relationships with an eye on maximizing clients' ROI. With his 15 years of experience in brand engagement and performance-based marketing for both online and offline media, Fred has a long-term perspective when it comes to a strategic partnership. Prior to joining the MarketGoal team, Fred held management positions in client services, sales, and operations at Leo Burnett, Q Interactive, and Adknowledge; before embarking on his marketing career, he held various public sector positions in economic development for USAID and HUD. Fred earned an MBA from the University of Chicago, an MS in Public Policy from Northwestern University, and a BS from Skidmore
College.
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