Joanna Seddon

Joanna Seddon has extensive experience in brand consulting and marketing. Joanna is currently the Chief Executive Officer of MASB, where they aim to elevate the role of CMOs and make marketing accountable. In 2020, they founded Presciant, a brand consultancy that focuses on optimizing brands and driving revenue growth. Prior to that, Seddon served as the President of Global Brand Consulting at Ogilvy & Mather, where they established and ran their brand strategy consulting practice. Joanna was also the CEO of Millward Brown Optimor/Kantar Consulting, where they built a successful brand consulting business with a global presence. Seddon's career began as a Founding Partner and Head of Strategy Consulting at Diefenbach Elkins, and they also held executive positions at McKesson and The Addison Group. With their expertise in branding, Seddon brings valuable insights to various organizations and helps drive business growth.

Joanna Seddon attended the University of Oxford from 1976 to 1983, where they earned their Bachelor of Arts (BA), Master of Arts (MA), and Doctor of Philosophy (D.Phil) degrees. Joanna also obtained a Visiting Fellowship at the Woodrow Wilson International Center in 1979-1980. Additionally, Seddon pursued their D.Phil at Lomonosov Moscow State University (MSU) from 1978 to 1980.