Cathy McPhillips

Cathy McPhillips has over 25 years of work experience in marketing and advertising. Cathy began their career in 1993 as an Account Coordinator/Studio Coordinator at Liggett Stashower. Cathy then moved on to become a Media Supervisor at Wyse Advertising in 1995. In 1999, Cathy founded their own company, McPhillips Marketing. In 2009, they became the Media + Digital Marketing Director at Kona Grill. Cathy then joined Content Marketing Institute in 2012 as their Vice President of Marketing and Be The Change Revolutions as their Director of Social Good. In 2021, Cathy took on the role of Chief Growth Officer at the Marketing Artificial Intelligence Institute.

Cathy McPhillips obtained a BS in Journalism with a focus in Advertising from Ohio University between 1989 and 1993. Cathy has also obtained several certifications, including the Chief Technology Officer Career Guide from LinkedIn in 2021, the Buyer Persona Masterclass 2.0 from the Buyer Persona Institute in 2020, Content Marketing University from the Content Marketing Institute in 2019, SAI Global - Global Data Protection from SAI Global Ethics and Learning in 2018, TechSmith Academy from TechSmith Corporation in 2018, Photography 101 from Lynda.com in 2017, and Inbound Certified from HubSpot Academy in 2021.