Marketing General Incorporated
Harold Maurer has over 30 years of experience in marketing and communications. Harold has held various leadership roles in different companies, where they have been responsible for strategic planning, business development, and managing marketing programs. Harold has a strong background in integrated marketing and has demonstrated success in improving client revenues and increasing customer satisfaction. Harold has also expertise in digital marketing, including web, social media, and search marketing. Harold's experience spans across industries such as real estate, membership organizations, and consumer products.
Harold Maurer has obtained a Certification in Direct Marketing & Digital Marketing from the Virginia Commonwealth University - School of Business. Harold also holds a Bachelor of Sciences degree in Language Arts from St. Cloud State University. Additionally, it is known that Harold Maurer attended Archbishop Carroll, but no specific degree or field of study information is available for this institution.
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Marketing General Incorporated
Experts in Membership Marketing and Association Membership Solutions for 40 years. We grow membership.™ (http://www.marketinggeneral.com/) Marketing General Incorporated specializes in testing, market research, and data analysis of member behavior and membership marketing. These insights reveal …Why people join, why they leave, and how they engage. MGI packages these insights into membership programs to recruit and retain members. Our approach follows a marketing model called the Membership Lifecycle. It begins with Awareness, which is the springboard for Recruitment. Next, Engagement enhances Renewal, and the cycle comes full circle with member Reinstatement. We optimize our programs to produce the most cost–effective strategies to grow membership, customized to your brand, and easily integrated within your organization. It all starts with great people. MGI’s 60 member staff has a solid grounding in successful direct and electronic marketing. Many of Marketing General’s officers, senior staff, and account team members are Certified Direct Marketers.