Marketing General Incorporated
Scott Seril, CDM, has a strong and extensive work experience in the field of marketing and advertising. Scott started their career in 1984 as an Account Executive at Martin Greenfield Associates and worked there till 1987. From 1987 to 1991, they served as a Production Manager at Lintas:MCM. In 1991, they joined Seabury and Smith as a Marketing Manager and worked there till 1999. Following this, they worked as an Account Executive at Craver Mathews Smith and Company from 1999 to 2004. In 2004, they joined OMP Direct as an Account Director and stayed there till 2005. Currently, they are associated with Marketing General Incorporated, where they started as a Senior Director in 2005 and later became the Managing Director in January 2018.
Scott Seril, CDM has a Bachelor of Arts degree in History from Queens College, which they obtained from 1980 to 1984. Additionally, they attended the Virginia Commonwealth University's School of Business to pursue a CDM degree in Marketing, although the start and end years of this program are not specified.
Marketing General Incorporated
Experts in Membership Marketing and Association Membership Solutions for 40 years. We grow membership.™ (http://www.marketinggeneral.com/) Marketing General Incorporated specializes in testing, market research, and data analysis of member behavior and membership marketing. These insights reveal …Why people join, why they leave, and how they engage. MGI packages these insights into membership programs to recruit and retain members. Our approach follows a marketing model called the Membership Lifecycle. It begins with Awareness, which is the springboard for Recruitment. Next, Engagement enhances Renewal, and the cycle comes full circle with member Reinstatement. We optimize our programs to produce the most cost–effective strategies to grow membership, customized to your brand, and easily integrated within your organization. It all starts with great people. MGI’s 60 member staff has a solid grounding in successful direct and electronic marketing. Many of Marketing General’s officers, senior staff, and account team members are Certified Direct Marketers.