Marketing General Incorporated
Christyl Davis Smith is a seasoned professional in project management and marketing with extensive experience in the field since 2000. Currently serving as a Technical/Marketing Project Manager in the eBusiness Division at Marketing General Incorporated since 2007, Christyl oversees project planning for online marketing programs, manages direct reports, and has implemented quality control processes yielding an exceptional team performance. Previous roles include Account Manager at Revolve Marketing, where Christyl successfully managed lead generation programs for real estate clients, and Marketing Manager at Intertape Polymer Group, focusing on industrial marketing initiatives. Christyl's background also includes significant responsibilities in communications and marketing at HD Supply and Try Foods International, showcasing a robust capability in budget management, project execution, and promotional strategy development. Christyl holds a Bachelor of Arts in Communications with a major in Advertising and Public Relations from the University of Central Florida.
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Marketing General Incorporated
Experts in Membership Marketing and Association Membership Solutions for 40 years. We grow membership.™ (http://www.marketinggeneral.com/) Marketing General Incorporated specializes in testing, market research, and data analysis of member behavior and membership marketing. These insights reveal …Why people join, why they leave, and how they engage. MGI packages these insights into membership programs to recruit and retain members. Our approach follows a marketing model called the Membership Lifecycle. It begins with Awareness, which is the springboard for Recruitment. Next, Engagement enhances Renewal, and the cycle comes full circle with member Reinstatement. We optimize our programs to produce the most cost–effective strategies to grow membership, customized to your brand, and easily integrated within your organization. It all starts with great people. MGI’s 60 member staff has a solid grounding in successful direct and electronic marketing. Many of Marketing General’s officers, senior staff, and account team members are Certified Direct Marketers.