Marketing General Incorporated
Jana Sabol Darling has extensive work experience in marketing and account services. Jana is currently the Vice President of Account Services at Marketing General Incorporated, a position they have held since January 2022. Prior to this role, they served as the Senior Account Director at the same company from April 2019 to January 2022.
Before joining Marketing General Incorporated, Jana worked at mdg (marketing design group) as the Senior Account Director from November 2018 to April 2019, and as an Account Director from May 2018 to November 2018.
Jana'scareer also includes a role as the Associate Director of Membership Recruitment and Engagement at The Endocrine Society from October 2016 to May 2018.
From 2011 to 2016, Jana worked at Marketing General Incorporated in various positions. Jana was an Account Director responsible for strategic management, implementation, and analysis of membership marketing programs for trade and professional associations from September 2014 to October 2016. Prior to that, they were an Account Supervisor from August 2013 to September 2014 and a Senior Account Executive from August 2011 to August 2013.
Jana started their career as a Marketing Coordinator at the American Statistical Association - ASA, where they worked from November 2005 to June 2010. Jana also gained experience as a Planning Specialist at the U.S. Government Printing Office from June 2010 to August 2011.
Jana Sabol Darling obtained a Certificate in Nonprofit Management from George Mason University in 2008-2009. Before that, they received a BSBA degree in Marketing from Slippery Rock University of Pennsylvania. Additionally, they obtained a DMA Certified Marketing Professional certification from DMA in December 2015.
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Marketing General Incorporated
Experts in Membership Marketing and Association Membership Solutions for 40 years. We grow membership.™ (http://www.marketinggeneral.com/) Marketing General Incorporated specializes in testing, market research, and data analysis of member behavior and membership marketing. These insights reveal …Why people join, why they leave, and how they engage. MGI packages these insights into membership programs to recruit and retain members. Our approach follows a marketing model called the Membership Lifecycle. It begins with Awareness, which is the springboard for Recruitment. Next, Engagement enhances Renewal, and the cycle comes full circle with member Reinstatement. We optimize our programs to produce the most cost–effective strategies to grow membership, customized to your brand, and easily integrated within your organization. It all starts with great people. MGI’s 60 member staff has a solid grounding in successful direct and electronic marketing. Many of Marketing General’s officers, senior staff, and account team members are Certified Direct Marketers.