Marketing General Incorporated
Nick Landess has extensive experience in data analysis and management, currently serving as a Data Projects Analyst at Marketing General, Inc. since October 2007. Key competencies include database development, ETL processes, data warehousing, and business intelligence. Prior to this role, Nick held multiple positions at The Cameron Group from May 2002 to July 2007, including Office Manager, Benefits Specialist, and IT, with responsibilities spanning office management, bookkeeping, and systems administration. Nick holds education credentials from the University of Central Florida, attended from 2003 to 2007, and also studied at Oberlin College.
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Marketing General Incorporated
Experts in Membership Marketing and Association Membership Solutions for 40 years. We grow membership.™ (http://www.marketinggeneral.com/) Marketing General Incorporated specializes in testing, market research, and data analysis of member behavior and membership marketing. These insights reveal …Why people join, why they leave, and how they engage. MGI packages these insights into membership programs to recruit and retain members. Our approach follows a marketing model called the Membership Lifecycle. It begins with Awareness, which is the springboard for Recruitment. Next, Engagement enhances Renewal, and the cycle comes full circle with member Reinstatement. We optimize our programs to produce the most cost–effective strategies to grow membership, customized to your brand, and easily integrated within your organization. It all starts with great people. MGI’s 60 member staff has a solid grounding in successful direct and electronic marketing. Many of Marketing General’s officers, senior staff, and account team members are Certified Direct Marketers.