Filip Mokrzycki

Filip Mokrzycki has diverse work experience in the field of analytics and e-commerce. Filip started their career in 2010 as an IT Specialist at c/o Gabriel Musik and worked there until 2014. In 2013, they joined Agencja Semahead as an Apprentice in online marketing and later transitioned to roles as a SEM Specialist and Web Analyst. Since 2016, Filip has been working at Marketing Investment Group S.A, where they are currently the Head of e-commerce analytics team and handles various responsibilities such as managing the team, implementing and developing analytics tools, creating reports of website and e-commerce effectiveness, forecasting and planning sales targets, and utilizing various technical skills such as BI platforms, CRM systems, Google Analytics, and more. Overall, Filip Mokrzycki has demonstrated expertise in analytics, web optimization, and marketing automation throughout their career.

Filip Mokrzycki completed their Master's degree in Informatics and Econometrics at Uniwersytet Ekonomiczny w Krakowie from 2007 to 2012. Additionally, they obtained various certifications including the DoubleClick Bid Manager Certificate and DoubleClick Search Certificate from DoubleClick in February 2016. Filip also received certifications from Google, such as the Google Display Network Advertising Qualified Individual, Google Search Advertising Qualified Individual, and Google Shopping Advertising Qualified Individual in March 2015. Furthermore, they acquired the DoubleClick Campaign Manager Certificate in February 2015. In November 2014, Filip obtained the "Certyfikat uczestnictwa w praktycznym szkoleniu z zakresu Google Analytics i Optymalizacji Współczynnika Konwersji" from Conversion. Filip also earned the Google Video Advertising Qualified Individual, Google AdWords Qualified Individual, and Google Analytics Qualified Individual certifications in 2014. Lastly, in June 2012, they received the "Praktyczne wykorzystanie narzędzi data mining w analitycznym CRM" certification from StatSoft (now part of Dell), and the "Analiza danych marketingowych z zastosowaniem programu STATISTICA" certification from StatSoft (now part of Dell) in March 2012.