Helen Edwards

Helen Edwards is an accomplished marketing professional with extensive experience in the industry. Since 2010, Helen has served as a columnist for Marketing Week, sharing insights and expertise. Additionally, as the owner of Passionbrand since 2000, Helen leads a boutique brand consultancy renowned for its strategic and creative capabilities. From 1993 to 1998, Helen held the position of Board Director at BDDH and APL Lintas. Helen's academic credentials include a Doctor of Philosophy (PhD) in Marketing from the University of Bath, obtained between 2001 and 2009, and a Master of Business Administration (MBA) from London Business School, completed from 1998 to 2000.