Allen Weiss

Allen founded MarketingProfs in 2000 and continues to provide strategic direction for the company. He’s currently a Professor of Marketing at the University of Southern California. Prior to MarketingProfs, he served as a professor at Stanford University and a member of the technical staff at Bell Labs. His research and consulting expertise is in the marketing of high technology products and Internet marketing. He has consulted with leading technology companies, including Texas Instruments, Intel, IBM, and Hughes Space and Communications. Allen holds a BS in Electrical Engineering from the University of California, Santa Barbara and a PhD in Marketing from the University of Wisconsin.