Jo Roberts

Jo Roberts has a diverse work experience spanning over several years. Jo is currently the Director of Product Development at MarketingProfs since January 2020. In this role, Jo is responsible for overseeing the training product portfolio, including e-learning subscriptions, workshops, and virtual training. Jo manages the product roadmap, defines new products, and collaborates with instructional designers to create training content.

Prior to their current role, Jo served as the Director of Product Strategy and User Experience at MarketingProfs from November 2016 to December 2019. Before that, they worked as the Senior Product Marketing Manager from 2010 to 2016, where they led e-commerce marketing for PRO membership and achieved record sales.

Jo's earlier experiences include working as a Copywriter, Content Strategist & Marketing Consultant from 2009 to 2010, as a Strategic Marketing Manager at Capstone Publishers from 2008 to 2009, and as a Senior Partner in Marketing & Public Relations at JA&K Marketing from 2007 to 2007. Jo also served as the Director of Marketing & Public Relations at Brijot Imaging Systems, Inc. from 2006 to 2007.

Furthermore, Jo has held the position of Senior Partner in Marketing & Public Relations at JA&K Marketing from 2005 to 2006 and worked as the Communications Director at Buell Kratzer Powell from 2001 to 2004.

Their earlier career includes roles such as Sr. Specialist in Strategic Marketing & Communications at e-xpedient from 1999 to 2001, and Marketing Specialist in Public Relations & Content at Triton Network Systems, Inc. from 1998 to 1999. Jo began their career as an Account Coordinator at McKay Communications in 1998.

Overall, Jo Roberts has a strong background in marketing, product development, and strategy, and has held various leadership roles throughout their career.

Jo Roberts attended Boston University from 1994 to 1998, where they obtained a Bachelor of Science degree in Film + Television.