The Research and Data Team at MarketLauncher specializes in identifying and defining target markets for B2B businesses. This team gathers and analyzes data to build larger audiences of potential buyers and generates actionable insights to develop more leads, shorten sales cycles, and pursue larger deals. They are composed of a Research Coordinator, a Senior Data Manager, and a Senior Market Research Specialist & Executive Interviewer, who work collaboratively to deliver strategic market research and data-driven intelligence.
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