Ori Shafir

Ori Shafir serves as the Organic Growth Lead at Pearson since June 2024 and has been a Growth and CRO Specialist at Markets.com since March 2022, focusing on optimization across web and mobile platforms. Prior experience includes Conversion Optimization Manager at Plarium, managing the acquisition funnel for desktop games, and a series of roles at 888.com, including Bingo SEO Team Leader. Ori has contributed to academic settings as a Teaching Assistant at Rutgers University and Tel Hai College. Educational credentials include studies towards a Ph.D. in Mathematics at Rutgers University and dual degrees in Mathematics and Computer Engineering from the Technion - Israel Institute of Technology.