Alex Freudmann

Managing Director of Food at Marks and Spencer


Alex joined M&S in November 2022 from Australia’s pre-eminent beer, wine and spirits retailer, Dan Murphy’s, where he held the role of Managing Director. Dan Murphy's is the leading part of Endeavour Group's Retail offering and was a key contributor to Endeavour's successful performance during Alex's tenure.

Alex has a wealth of experience having worked in food retailing for nearly two decades. Alex began his career in the dotcom sector and then moved to Tesco as a leader in its Telecoms business. Alex developed his career at Tesco through commercial functions, before moving to Australia to work at Coles, one of the country's leading supermarkets. Whilst at Coles he successfully led Health, Beauty & Baby, Packaged Grocery and Fresh Foods. As Fresh Foods Director he led an ambitious growth strategy by improving the product proposition, developing new categories, introducing new store formats, and launching a successful Food2Go business.


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  • Managing Director of Food

    Current role

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