Lina Merhy

Lina Merhy is a seasoned marketing and communications professional with extensive experience across prestigious brands. Currently serving as the Director of Marketing & Communications for both Marli New York and Sartoro Genève since March 2023, Lina also holds a longstanding position as Director of Brand Marketing & Communication at the matter since September 2014. Previous roles include Head of Marketing & Communications at Bottega Veneta and Sr. Public Relations & Events Manager for Cartier, where strategic communication plans and competitive marketing strategies significantly boosted company profits. Lina began their career as an Account Manager at Starcom Mediavest Group and has held various managerial positions focused on branding, public relations, and event management. Educational credentials include brand management and psychology certificates from London Business School and Yale University, respectively, alongside a Bachelor's degree in Marketing & Sales from Pigier Beirut.