Marrina Decisions
Kadie Penrod is a seasoned marketing operations professional with extensive experience in demand and sales operations. Currently serving as the Marketing Operations Manager at Marrina Decisions since September 2022, Kadie previously held multiple roles at The Mx Group from December 2013 to September 2022, including Demand Operations Manager and Sales Operations Manager. Prior experience includes a customer service role at National Forwarding Company, where Kadie successfully managed military relocation processes and achieved high customer satisfaction ratings. Kadie's background in salon management and telemarketing further showcases strong customer relationship skills and a commitment to enhancing client experiences. Kadie holds a Bachelor of Business Administration in Marketing from the University of Illinois Chicago, obtained between 2008 and 2010.
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Marrina Decisions
WE ARE MARRINA One of the most time-consuming yet highly-valuable aspects of the marketer’s role is Email Production. Our dedicated team of experienced email and landing page professionals, along with our well-tested development and QA processes, creates high impacting responsive email campaigns. As a leading Email Marketing Agency, let us help you achieve excellent results with quicker execution for those much needed Flawless Emails, empowering you to achieve your goals. OUR PROVEN PROCESS Over 54% of companies have six or more emails in production at one time, with 31% having less than half a week of work going into each one. With so many balls in the air at once, it’s crucial to have a tried and true process for getting emails planned, created, and launched on time. STRATEGY: FULLY EQUIPPING YOU FOR THE VOYAGE Thoroughly defining your email marketing campaign strategy and goals helps guide the direction of your campaign and makes it easier to measure the success of your efforts. We bring expertise to the table to ask the right questions, collect all the requirements in an organized way, and proceed with skilled and efficient execution and campaign management. DEVELOPMENT: ASSURING QUALITY & SMOOTH SAILING Our experts create custom, scalable, and responsive email and landing page templates for optimal performance. But all this work is wasted if there are mistakes, so our foolproof QA process is vital to illuminate any issues. Configuration details, campaign members, email tests, and schedule information are presented to you for final pre-launch approvals. LAUNCH: SETTING SAIL AND STAYING ON COURSE Once approved, email launch monitoring ensures things went off as scheduled and anticipated, on time, and flawless. Post-launch email performance reporting and analysis of A/B testing, within a day after sending and updating after several days, highlights testing results, tweaks, successes, and ROI.