Lynsey Barbour

Lynsey Barbour, MBA, has over two decades of experience in loyalty and partnership marketing. Lynsey'sroles have included managing client relationships and partnerships at various companies such as LoyaltyOne, Aimia Inc, and BMO Financial Group. Lynsey has led the development and implementation of loyalty programs, communication strategies, and partnership growth initiatives. Additionally, they have a proven track record of driving business growth and customer retention through analytics, marketing, and strategic planning. Currently, they serve as the Director of Employer Partnerships at MyStartr, where they are responsible for client services and business development.

Lynsey Barbour holds a Master of Business Administration (M.B.A.) degree in Marketing from the University of Surrey. Additionally, they have completed various certifications including Professional Life Coach Certification & Guide, Digital Marketing Certificate from Cornell University, and Design Kit: Prototyping from +Acumen and IDEO.org, among others.