Mars United Commerce
Allison O'Sullivan is a seasoned marketing professional with extensive experience in customer development and account management across various marketing disciplines. Currently serving as Senior Director of Customer Development at Mars United Commerce, O'Sullivan previously held the position of Senior Account Director at IN Connected Marketing, where responsibilities included leading the development and execution of omnichannel marketing programs for multiple CPG clients. Earlier roles include Account Director at IN Marketing, Account Director at BFG Communications, and Associate Account Director at Colangelo Synergy Marketing and Gro360, where O'Sullivan managed retail marketing programs and brand marketing initiatives. An early career at Diageo as a Package Commercialization Specialist and at TracyLocke as an Art Producer laid the groundwork for effective project management and creative development. O'Sullivan earned a Bachelor of Arts in Communications from the University of Connecticut.
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Mars United Commerce
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Mars United℠ Commerce is an independently owned global commerce marketing practice that aligns people, technology, and intelligence to make the business of our clients better today than it was yesterday. Our worldwide capabilities coalesce into four key disciplines — Strategy & Analytics, Content & Experiences, Digital Commerce, and Retail Consultancy — that individually deliver unmatched results for clients and collectively give them an unparalleled network of seamlessly integrated functions across the entire commerce marketing ecosystem. These disciplines are powered by our industry-leading technology platform, Marilyn®, which helps marketers understand the total business impact of their commerce marketing activation, enabling them to make better decisions, create connected experiences, and drive stronger, measurable results. Learn more at https://www.marsunited.com/.