Breakthru
Melvoin Lucear, CPSA, currently serves as the Customer Development Senior Director at Breakthru Beverage Group, specializing in Kroger, with a robust career defined by leadership roles in business development across multiple sectors, including beverage and residential care industries. Since June 2021, Melvoin has excelled in client service leadership, strategic marketing initiatives, and sales optimization at Breakthru Beverage Group and RJ Properties, where responsibilities included maximizing client retention and pursuing new business opportunities. Prior experience includes significant roles at Interactive Edge, Southern Glazer's Wine & Spirits, Republic National Distributing Company, Information Resources, Inc., Miller Brewing Company, and ACNielsen, where Melvoin contributed to product development, market strategy, and analytics-driven decision-making. Melvoin holds a Bachelor of Science in Marketing from DeVry University, obtained between 2005 and 2007.
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Breakthru
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Breakthru Beverage is a family-owned and operated company with operations across the U.S. and Canada, and more than $5 billion in annual sales driven by a team of 7,000 associates. We deliver world-renowned brands to the doorsteps of North America’s retail, bar and restaurant businesses.