Karin Frederiksen

Karin Frederiksen is a seasoned digital marketing professional with extensive experience in customer relationship management and digital strategy within the European veterinary and consumer goods sectors. Currently serving as the Digital Marketing Manager CRM for Mars Veterinary Health since November 2025, Karin previously held the same title at AniCura, where the focus was on enhancing customer retention and personalized marketing efforts across Europe. At Nestlé Purina PetCare Europe, Karin excelled as Nordic Digital Activation Manager by strengthening the digital presence and leading cross-functional marketing initiatives in Nordic markets. Prior roles at Nestlé included Nordic Digital Insights & Communication Manager and Nordic Consumer Engagement & Social Media Manager, where Karin was instrumental in developing consumer engagement strategies and managing teams. Additionally, Karin's career began at Bonnier Publications A/S, where various roles included Area Sales Manager and Marketing Project Manager. Educational qualifications include studies at Malmö University.