Amara Waqar

Amara Waqar is an experienced professional in digital commerce, currently serving as the Digital Commerce Transformation Lead for Europe, CEAB & Turkey at Mars since September 2016. Amara has held several key positions within Mars, including Digital Commerce Channel Innovation Manager and Digital Commerce Grocery Senior Account Manager, where responsibilities included strategizing long-term growth and leading digital initiatives. With a foundational career beginning at The Wrigley Company, Amara has developed expertise across various sales and marketing roles, and has also gained valuable experience through internships at Kellogg Company, Tutu Urban Boutique, and ECOTIMES.TV. Amara holds a Bachelor's Degree in Psychology from the University of Nottingham, complemented by a strong commitment to accelerating digital transformation in the retail sector.