Daniela Hlavackova

Daniela Hlavackova is a seasoned professional with extensive experience in demand and marketing management within the confectionery sector. Currently serving as the Strategic Demand Director for Central and East Europe at Mars since June 2016, Daniela leads initiatives across ten markets and a team of 70 associates, focusing on demand expertise in portfolio activation, strategic revenue management, and category leadership. Previous roles at Mars include Demand Director for Central Europe and Market Head for Slovakia, where responsibilities encompassed managing marketing and sales functions across multiple business segments. Daniela's prior experience at Wrigley involved leadership positions such as Marketing Director for Czech and Slovak Republics and European Brand Leader for Skittles. Daniela's educational background includes a Master’s degree from Charles University and a BA in Communication & Mass Media from the University of New York, supplemented with a semester at Kansas State University in Mass Communication.