James Forrester

James Forrester currently serves as the Global Digital Commerce Senior Director at Mars, where responsibilities include leading global digital commerce strategy, portfolio development, and revenue growth management. James has a proven track record in navigating UK HFSS legislation during the tenure as Category Leadership Director, resulting in significant sales growth and increased market share. As Revenue Growth Management Director, James developed a transformative pricing strategy that notably improved the company’s financial performance. In addition to roles at Mars, James co-founded Kittyrama Limited, creating award-winning stylish pet accessories. Previous experience includes various senior marketing roles at Sony Consumer Electronics UK and a graduate scheme at Mercedes-Benz UK Ltd. James holds a BA Hons degree in Marketing from Aston University.