MacArena Seminario

Macarena Seminario is a seasoned marketing professional with extensive experience in brand management and innovation across leading global companies. Currently serving as the Global Innovation Director at Mars since April 2017, Macarena develops initiatives to tackle critical health issues in pets. Prior to this role, Macarena excelled as the Global Marketing Manager for Pedigree wet food, driving significant growth rates of 26% in 2021 and 29% in 2022, and previously led marketing efforts for four dog food brands in Latin America and transformed the Petcare and Confectionary businesses in the Andean region. Macarena's earlier career includes roles as an Associate Marketing Manager at General Mills, focusing on product innovation for Pillsbury, and as a Brand Marketing Manager at adidas, where strategic marketing initiatives propelled Reebok to notable sales growth. Macarena holds an MBA from Northwestern University's Kellogg School of Management and a Bachelor's degree in Communications and Advertising from Universidad Peruana de Ciencias Aplicadas.