Najoh Tita-Reid

Najoh Tita-Reid is an accomplished marketing executive currently serving as the Chief Brand and Experience Officer at Mars, a leading provider of science-backed nutrition and therapeutic health products, since November 2023. Previously, Tita-Reid held various prominent roles at Logitech, including Global Chief Marketing Officer and Global Commercial Marketing Head, where efforts focused on brand equity and marketing reinvention across 120 markets. Tita-Reid also served on the Board of Advisors for Tru Optik, was Chief Marketing Officer at Hero Group, and held significant positions at Bayer Pharmaceuticals and Merck. Recognized for expertise in multicultural marketing during a tenure at Procter & Gamble, Tita-Reid developed the influential "My Black Is Beautiful" campaign, contributing to a legacy of innovation and leadership in marketing. Educational credentials include an MBA from Duke University's Fuqua School of Business and a B.A. from Spelman College.