Patricia Amaro

Patricia Amaro currently serves as the Global eB2B Senior Director at Mars since August 2023. Previously, Patricia held key positions at Reckitt as Global General Manager for eB2B and new business platforms from March 2021 to August 2023, and at Unilever where Patricia contributed significantly as the Senior Director of Unilever Digital Hub and ECommerce from June 2019 to March 2021, as well as the LatAm eCommerce and Digital Director from November 2012 to April 2019. Throughout Patricia's career, notable achievements include a 100% year-over-year growth in eCommerce for Unilever, successful establishment of eCommerce strategies and relationships with retailers, and significant enhancements in digital culture and data utilization. Patricia's earlier roles include Business Director at F.biz and E-commerce Marketing Manager at NetShoes, alongside foundational experience as Marketing & E-commerce Manager at Colombo. Patricia's educational background includes executive programs at Singularity University, Alibaba University, and Stanford University, as well as multiple MBAs focused on business and eCommerce strategic management.