Sofia Reche Lozano

Sofia Reche Lozano is currently the EU Senior Program Manager for Pet Nutrition at Mars, bringing over 15 years of experience in FMCG marketing and trade management. They have effectively managed category businesses exceeding €250 million and have a proven track record of driving performance in competitive markets, including significant achievements in the gum and confectionery sectors. Sofia previously held positions at Reckitt Benckiser, Codorniu, Sony, and Antonio Puig, showcasing a diverse background in brand management and strategic marketing. They earned a Master's degree in International Marketing from Esade.