Tanika Fitzgerald

Tanika Fitzgerald is a seasoned professional with extensive experience in consumer insights, strategy, and coaching. Currently serving as the Global Director of Human Intelligence - Portfolio Insights & Strategy at Mars since May 2023, Tanika previously held roles such as Head of Consumer Insights & Strategy at Care.com and Marketing Director of Brand Experience & Insights at Aspen Dental Management, Inc. Tanika is also a Career & Leadership Transformation Coach at ARMED Enterprises, specializing in empowering women to transition into fulfilling careers while maintaining financial security. With a solid educational background including an MBA from Arizona State University and certifications in marketing excellence, Tanika has received several accolades, including the 2013 AbbVie President’s Award for innovation in patient research.